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Tusko was asked to help wade into this brief and discuss how an engaging and high tempo video, with a superhero theme that was going to lead the campaign could be made… These included the Stair Challenge, where participants would choose a goal or peak to ascend, for example Ben Nevis, but instead climbing Ben Nevis, they would use their own staircase! This was a fantastic way to keep people active and engaged. Mental Health UK devised 5 challenges that Lloyds TSB workers could do from home to do something positive and fundraise for charity. Isolation, inactivity and the threat of a pesky virus is a challenging environment to exist in, let alone thrive in. We didn’t have to go anywhere physically, but we did have to delve deep online to find the sources we needed. This meant that we sourced all the material online, without going anywhere. We had been working on a Stock COVID-19 package which seemed perfect for them.

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Mental Health is something we value at Tusko, so when Mental Health UK came to us for ideas on how to produce content for an idea they had, we wanted to do a really good job. Mental Health UK and Lloyds - Stock COVID-19 Package - 910% increase in video views! We also began to digitise companies who were on their way there, created charity campaign landing web pages and optimised campaigns on social media.

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They include using online stock footage, overseeing the production of user generated content and recycling footage we had shot with archive footage. It turns out we had quite a few ideas and there was a lot we could do!īelow we will talk about the three methods we used to continue producing content for our clients and partners. Yes, that seems to be the gist, Quarantino! So, we can’t use our funky kit to go and film stories anymore? Well, not in person, unless they have masked on, which could cause a sound problem. Unless Dominic Cummings is the director, producer, camera and sound-man. Over Zoom the team spoke about how we could help our clients, it went something like this… Check out our article on that here.Īs the COVID-19 panic set in causing a freezing of most business activity we began to talk with our clients how we could respond to the pandemic.

As the virus takes the limelight it’s easy to forget about all the other things that were happening ‘pre-COVID-19’ and the services that need to continue throughout the pandemic. We all know that the COVID-19 virus has brought ‘unprecedented and uncertain (we’ll add unwelcome!) times’ for people all over the world.

We came up with a Stock COVID-19 Package, UGC COVID-19 Package and Archive COVID-19 Package ! Make a video, without going anywhere, without actors, and without cameras?!

Quinton quarantino